Web Analytics
European alternatives to Google Analytics. GDPR compliant tools without US data transfer.
- 8 providers
- From 0 EUR
- 2 Open Source
- Updated 2026
In detail
What European analytics tools do differently
Google Analytics transfers user data to the USA. After the Schrems II ruling, this transfer lacks a valid legal basis. Several European data protection authorities have already declared Google Analytics illegal. European alternatives avoid this data transfer from the ground up.
All Providers in Detail
Hand-picked European web analytics services. All providers verified and compared.
govanalytics
Cookieless web analytics from the Netherlands without personal data
- Cookieless measurement without processing personal data
- Real-time data on sessions, campaigns and goals
- Natural-language queries via an AI feature
- Customer-owned data warehouse (BigQuery, ClickHouse or S3) with export
UXWizz
Self-hosted website analytics with heatmaps and session recording
- Analytics dashboard with real-time data, sessions and goals
- Heatmaps for clicks, mouse movement and scroll depth
- Full session recordings
- A/B tests, events and user segments
Plausible
Lightweight, GDPR-compliant web analytics without cookies
- Script only 1 KB, no performance impact
- No cookie banner required
- Open source and self-hostable
- Simple, clear dashboard
Piwik PRO
Analytics suite focused on data protection and compliance
- Analytics, tag manager and consent manager in one
- Three tracking modes: with cookies, session hash without cookies, fully cookie- and session-free
- Cookie-free modes without consent requirement, no device fingerprinting
- Customer Data Platform (CDP) integrated
Simple Analytics
Privacy-oriented website statistics without personal data
- Cookie-free, no banner required
- Simplest dashboard in the industry
- Public dashboards for transparency
- Bot filtering included
etracker
Cookie-free web analytics from Germany
- Cookie-free tracking
- GDPR-compliant, usable without consent (opt-out)
- Conversion tracking and heatmaps
- German customer support included
Etiquetta
Open-source tag manager and consent management platform from Spain
- Open source, full source code available
- GDPR and ePrivacy compliant without workarounds
- EU-hosted: no data sharing with US corporations
- Integrated consent management, no separate CMP required
Stormly
AI-powered product analytics for e-commerce from the Netherlands
- AI agent automatically detects trends and anomalies
- Analysis at SKU and product level
- EU data residency, GDPR-compliant
- Free tier with 10,000 events per month
Frequently Asked Questions
Is Google Analytics still legal in the EU?
Several European data protection authorities (Austria, France, Italy, Denmark) have declared Google Analytics illegal because it transfers data to the USA. European alternatives completely avoid this problem.
Do I still need a cookie banner with European analytics?
Providers like Plausible, Simple Analytics, or etracker are designed to work without cookies. This eliminates the need for a cookie consent banner for the analytics part completely.
Are European analytics tools as accurate as Google Analytics?
Often even more accurate! Google Analytics is blocked by many browsers and ad blockers, while cookie-free solutions like Plausible or etracker are rarely blocked and often provide more complete data.
What's the difference between Piwik PRO and Plausible?
Piwik PRO is an enterprise solution with a tag manager, consent management, and HIPAA compliance, designed for regulated industries. Plausible offers a leaner feature set for blogs, small shops, and users who only need core metrics.