Trackbase The European alternative to Semrush

Trackbase is a platform for analyzing brand visibility in the answers of generative AI models, often referred to as Generative Engine Optimization (GEO). The platform runs defined prompts daily against up to 11 AI models, including ChatGPT, Claude, Gemini and Perplexity, and evaluates the answers. This results in a visibility score, sentiment analysis, share of voice and a ranking against competitors. Trackbase also shows which sources the models cite and creates a prioritized list of actions. The operator is Clarius AI B.V., based in ’s-Hertogenbosch.

According to the provider, all platform data is hosted in the EU, specifically in the Netherlands. The specific hosting provider is not named on the website, so it cannot be confirmed whether AWS, Google Cloud or Microsoft Azure are used. The privacy policy also lists recipients outside the EEA, including Framer for the website, Stripe for payments, Pipedrive or HubSpot as CRM, and Google Analytics and Microsoft Clarity for analytics, safeguarded by Standard Contractual Clauses and the EU-U.S. Data Privacy Framework. Since the platform evaluates the answers of AI models, prompts are sent to the respective AI providers, some of which are located outside the EEA.

The Launch plan is permanently free and includes one brand, 5 prompts and tracking in ChatGPT. Essential costs EUR 79 per month billed yearly and includes 10 prompts, 3 AI models and 3 competitors. Professional costs EUR 249 per month billed yearly, with 20 prompts, all 11 AI models and 10 competitors. The paid plans can be tested free of charge for 7 days, and Enterprise pricing is available on request. All prices exclude VAT.