etracker The European alternative to Google Analytics
Cookie-free web analytics from Germany
About etracker
etracker has been developing website analytics software without cookie usage since 2000. The solution, developed in Hamburg, enables precise measurements while complying with European data protection standards.
Highlights
- ✓ Cookie-free tracking
- ✓ GDPR-compliant, usable without consent (opt-out)
- ✓ Conversion tracking and heatmaps
- ✓ German customer support included
- ✓ On the market since 2000
Why European?
- → German company, on the market since 2000
- → Servers exclusively located in Germany
- → No CLOUD Act, no access by US authorities
- → Certified according to TÜV data protection standard
Pricing
Basic from €10.80/mo · Pro from €22.80/mo · Enterprise from €58.80/mo (30-day free trial)
Frequently asked questions about etracker
What is etracker and what is it used for? +
etracker is a cookie-free web analytics tool from etracker GmbH in Hamburg, founded in 2000. The platform offers behavioral segmentation, scrollmap, campaign tracking, conversion sync, shop behavior analysis, live journeys, tag manager, consent manager, and BI integration. etracker positions itself as a German alternative to Google Analytics and Matomo. Due to the cookieless session tracking mode, no cookie banner is required.
Does etracker run on European infrastructure? +
All data is processed and stored exclusively in German data centers ("Made & Stored in Germany"). etracker is a German company headquartered in Hamburg and subject to the Federal Data Protection Act and the GDPR. The exact data center provider is not publicly named. The platform is certified by independent auditors and data does not leave Germany.
What does cookieless session tracking mean at etracker? +
etracker uses a server-side identifier that does not require a persistent cookie or local storage token on the end device. This eliminates the GDPR consent requirement for tracking, while statistics on sessions, paths, and conversions remain fully evaluable. This distinguishes etracker from Google Analytics, which relies on cookies and therefore requires a consent banner.
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Entry verified on 08.05.2026