Simple Analytics The European alternative to Google Analytics
Privacy-oriented website statistics without personal data
About Simple Analytics
Simple Analytics collects basic website statistics without gathering personal data. The platform deliberately foregoes user tracking and stores exclusively aggregated metrics.
Highlights
- ✓ Cookie-free, no banner required
- ✓ Simplest dashboard in the industry
- ✓ Public dashboards for transparency
- ✓ Bot filtering included
- ✓ Automated email reports
Why European?
- → Dutch company, GDPR-compliant
- → No tracking, no personal data
- → EU servers, no US data transfer
- → Clear business model: subscriptions, no data trading
Pricing
Free (30-day retention) · Simple from €15/mo · Team from €40/mo
Frequently asked questions about Simple Analytics
What is Simple Analytics and what is it used for? +
Simple Analytics is a cookieless web analytics tool from Dutch Simple Analytics B.V. in Amsterdam. The platform offers a lightweight script, AI Analytics Chat for natural language analysis, Goals Tracker, Events Explorer, automatic reports, and data export to Looker Studio and Power BI. Since no cookies are set and no personal data is stored, no cookie banner is required.
Does Simple Analytics run on European infrastructure? +
All servers are located in the Netherlands and operated by Worldstream and Leaseweb, both Dutch companies. Data does not leave the Netherlands and therefore the EU. For content delivery, Simple Analytics uses Bunny CDN (Bunnyway d.o.o., Slovenia, EU). No AWS, Google Cloud, or Microsoft Azure is used. The company is funded exclusively through subscriptions and does not sell data.
How does Simple Analytics differ from Google Analytics? +
Simple Analytics focuses on simplicity: a single dashboard without complex configuration, instead of hundreds of reports and custom dimensions as with Google Analytics. The platform collects no personal data and requires no cookie banner. A built-in AI Chat allows asking questions about analytics in natural language. Simple Analytics hosts exclusively in the EU (Netherlands), while Google Analytics transfers data to the USA.
Try Simple Analytics
Privacy-oriented website statistics without personal data
Visit Simple Analytics Website → 
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Entry verified on 08.05.2026