Piwik PRO The European alternative to Google Analytics 4

Piwik PRO is an enterprise web analytics platform from Polish Piwik PRO sp. z o.o. in Wrocław. The platform bundles analytics, tag manager, consent manager, and customer data platform in one suite. Users include the European Commission, Crédit Agricole, Microsoft, and the Dutch government, among others. Piwik PRO offers cookie-free tracking modes and is ISO 27001 certified.

Piwik PRO offers multiple hosting options: public cloud on Microsoft Azure (locations in Germany, Netherlands, and other regions), an EU-sovereign Business plan on Elastx (Swedish, EU-owned provider), as well as private cloud and on-premises. For the Core version, Azure in Germany is used with replication to a second German location. Piwik PRO works with ISO 27001 certified data centers from Azure, Elastx, and Orange. The choice of hosting model determines whether the infrastructure is operated by a US corporation (Microsoft Azure) or an EU provider (Elastx).

Piwik PRO offers full data ownership, hosting in EU data centers or on-premises, and compliance with GDPR requirements that GA4 cannot easily meet after the Schrems II ruling. Cookie-free tracking modes are available, allowing basic statistics to be collected even without consent. The platform supports over 140 regulations worldwide, including HIPAA for the healthcare sector.