Plausible The European alternative to Google Analytics

Plausible Analytics is a lightweight, privacy-friendly web analytics tool from Estonian Plausible Insights OÜ in Tallinn. The script is less than 1 KB, around 54 times smaller than Google Analytics. Features include real-time dashboard, scroll depth, AI traffic detection (ChatGPT, Claude, Perplexity), Search Console integration, conversion funnels, and bot filter. Since no cookies are set, no cookie banner is required.

All visitor data is stored on Hetzner servers in Falkenstein (Germany). Hetzner is a German company, and the servers run on renewable energy. For database hosting and data export storage, Plausible additionally uses UpCloud, a Finnish provider. No AWS, Google Cloud, or Microsoft Azure is used. Visitor data does not leave the EU. Plausible is also open source (AGPL-3.0) and can be self-hosted on own infrastructure.

Yes, Plausible is open source (AGPL-3.0) and can be operated via Docker on own infrastructure. The self-hosted variant is functionally comparable to the hosted version, with the exception of some cloud-specific features. Recommended hardware is a VPS with at least 2 GB RAM at a European hoster such as Hetzner or OVHcloud. The community edition is actively developed and receives regular updates.