useClick The European alternative to Bitly

useClick is a link management platform from an operator in Starnberg, Germany. It combines a URL shortener with custom domains and QR codes, link-in-bio pages and website analytics that are added via a script. Features include campaigns, a UTM builder, geo-targeting, A/B testing and deep links, depending on the plan. Existing links can be imported from Bitly, Rebrandly, Dub and Short.io or via CSV. Access is available through the web app, a browser extension, a WordPress plugin, a REST API and an MCP server.

The data region is in Europe, but the core providers are US companies. Database, sign-in and file storage run at Supabase, Inc. in Frankfurt, the application and API at Vercel Inc. in the fra1 region, while static files and edge routes use its worldwide network. DNS, CDN, redirects and click tracking are handled by Cloudflare, Inc. over a global network, and the error monitoring service Sentry uses its EU region. Emails are sent by Resend from the USA, and Google LLC checks destination URLs through Safe Browsing in the USA and on its global network. Payments run through Stripe in Ireland and the USA, support chat through Crisp from France, and the site's own statistics through a self-hosted Plausible instance.

According to the provider, useClick sets no cookies and stores neither IP addresses nor full user agent strings. Unique visitors are counted using a one-way hash. Reports cover country, region and city, device, browser, language and referrer, among others. Analytics data is deleted after the plan's retention period, which ranges from 30 days to 3 years. The provider offers a data processing agreement and points out that GDPR compliance also depends on the customer's other tools.