Stormly The European alternative to Google Analytics / Mixpanel

Stormly is a product and e-commerce analytics platform from Stormly B.V. in Amsterdam. The AI agent monitors online stores, detects trends and anomalies, and delivers explanations directly in the inbox. Features include SKU analysis, conversion funnel, customer journey visualization, and A/B test evaluations. Stormly targets e-commerce teams, product managers, and growth teams.

Stormly offers EU data residency: data is processed and stored in European data centers. The company is registered as Stormly B.V. in Amsterdam (Netherlands) and is subject to Dutch and European law. Which specific cloud provider is used in the background is not detailed on the public page. Stormly is GDPR-compliant.

Stormly is tailored to SKU analysis and e-commerce-specific metrics and uses an AI agent for automatic insight generation. Google Analytics is an all-round tool for web analytics but belongs to Google (USA) and is questionable under GDPR (Schrems II). Stormly stores data in the EU. Google Analytics 4 is significantly larger and free in the standard version, but problematic from a privacy perspective without server-side tagging.