L'Oréal The European alternative to Estée Lauder / Revlon (US)

Cosmetics group from Paris, founded in 1909

France Kosmetik & Beauty instead of Estée Lauder / Revlon (US)

Visit L'Oréal Website → ← All 5 Cosmetics alternatives

About L'Oréal

L'Oréal is the world's largest cosmetics and beauty company, founded in 1909 in Paris by Eugène Schueller. With over 35 international brands (including Lancôme, Garnier, Maybelline NY, NYX) and annual revenue exceeding €40 billion, L'Oréal offers products for all skin types, hair care needs, and budgets.

Highlights

✓ World's largest cosmetics company for over 100 years
✓ Over 35 international brands for every budget
✓ Own research laboratories with 3,800 scientists
✓ Sustainability: L'Oréal for the Future until 2030
✓ Dermatologically tested product lines

Why European?

→ Parisian company with European quality standards
→ EU Cosmetics Regulation: strictest safety requirements worldwide
→ No ingredients banned in the EU (unlike US products)
→ Sustainability certifications according to European standards

Pricing

Day cream from €8 · Foundation from €12 · Fragrance collections from €40

Frequently asked questions about L'Oréal

What is L'Oréal and what is it used for? +

L'Oréal is the world's largest cosmetics company by revenue, founded in 1909 in Paris and headquartered today in Clichy. The portfolio encompasses over 36 brands across four divisions: Consumer Products (Maybelline, Garnier, NYX, L'Oréal Paris), Luxe (Lancôme, Yves Saint Laurent Beauté, Helena Rubinstein, Kiehl's), Professional Products (Kérastase, Redken), and Dermatological Beauty (La Roche-Posay, Vichy, CeraVe). L'Oréal S.A. is listed in the CAC 40 on Euronext Paris.

Is L'Oréal manufactured in Europe? +

L'Oréal operates 11 factories in France, including sites in Aulnay-sous-Bois (fragrances), Lassigny (makeup), Vichy/Creuzier-le-Vieux (thermal cosmetics), and Rambouillet. Additional European plants are located in Libramont (Belgium), Karlsruhe (Germany), Settimo and Naples (Italy). In total, the group runs 37 factories worldwide, with production focused primarily in Europe.

What sustainability programs does L'Oréal pursue? +

Through the "L'Oréal for the Future" program, the company has committed to making all packaging from recycled or bio-based material by 2030 and to reducing water consumption by 60 percent and CO2 emissions by 50 percent. Animal testing for finished products has been prohibited since 1989 and for ingredients since 2014. L'Oréal was one of the first companies to implement a comprehensive ban on animal testing in line with the EU Cosmetics Regulation.

Try L'Oréal

Cosmetics group from Paris, founded in 1909

Visit L'Oréal Website →

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