Lavera The European alternative to conventional US cosmetics

NATRUE-certified natural cosmetics from German production

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Germany Kosmetik & Beauty instead of conventional US cosmetics

About Lavera

Lavera has been producing natural cosmetics in Hannover since 1987 according to EU organic regulations. Product certification follows stricter European natural cosmetics standards compared to US regulations.

Highlights

  • NATRUE-certified natural cosmetics
  • No silicones, PEGs or paraffins
  • 100% cruelty-free and vegan-certified
  • Organic-certified ingredients from sustainable cultivation
  • Complete ingredient transparency

Why European?

  • German company, founded 1987, specialised in natural cosmetics
  • NATRUE-certified natural cosmetics per European standard
  • EU regulation bans over 1,300 ingredients in cosmetics
  • Sustainable packaging according to EU standards

Pricing

Face cream from €12 · Shampoo from €7 · Make-up from €9.99

Frequently asked questions about Lavera

What is Lavera and what is it used for? +

Lavera is a German natural cosmetics brand from Laverana GmbH in Wennigsen near Hanover, founded in 1987. The range includes facial care, body care, hair care, makeup, sun protection, and baby care. All products are NATRUE or ECOCERT COSMOS ORGANIC certified. Lavera avoids synthetic fragrances, colorants, mineral oil, silicones, and PEGs.

Is Lavera manufactured in Europe? +

Laverana GmbH is an owner-operated German company from Lower Saxony. Research, development, and production take place exclusively in three plants in Germany. Lavera is available in drugstores (dm, Rossmann, Müller), organic shops, and across Europe. The brand is on the PETA positive list and supports reforestation and nature conservation projects.

What does "natural cosmetics" mean at Lavera? +

Lavera products contain exclusively natural ingredients such as organic plant extracts, organic oils, and natural active substances. Synthetic preservatives and genetically modified raw materials are excluded. The NATRUE certification is among the strictest international natural cosmetics standards and is independently audited. The complete ingredient list (INCI) is publicly available for each product.

Try Lavera

NATRUE-certified natural cosmetics from German production

Visit Lavera Website →
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Entry verified on 08.05.2026