Catrice The European alternative to Maybelline / e.l.f.

German cosmetics development according to EU testing standards

Germany Kosmetik & Beauty instead of Maybelline / e.l.f.

Visit Catrice Website → ← All 5 Cosmetics alternatives

About Catrice

Catrice develops cosmetic products in German laboratories in compliance with EU Cosmetics Regulation. Product safety is ensured according to European standards without animal testing, which US brands cannot guarantee due to local regulations.

Highlights

✓ Make-up from €3.99, most affordable EU quality make-up
✓ Over 90% of products vegan and cruelty-free
✓ Available in over 80 countries
✓ Trendy limited editions every 6 weeks
✓ Available in German drugstores everywhere

Why European?

→ German company, EU Cosmetics Regulation as minimum standard
→ Strict EU banned list: over 1,300 prohibited ingredients (vs. 11 in the USA)
→ Consistently focused on cruelty-free approach
→ Sustainability strategy until 2025

Pricing

Lipstick from €3.99 · Foundation from €5.99 · Mascara from €4.99

Frequently asked questions about Catrice

What is Catrice and what is it used for? +

Catrice is a German cosmetics brand from cosnova GmbH in Sulzbach am Taunus near Frankfurt am Main, founded in 2004. The brand specializes in budget-friendly decorative cosmetics: mascaras, foundations, lipsticks, eyeshadows, nail polishes, and skincare. Catrice is available in German drugstores (dm, Rossmann, Müller) and in over 80 countries. The sister brand essence also belongs to cosnova.

Is Catrice manufactured in Europe? +

Cosnova GmbH is an owner-operated German company founded in 2001 in Sulzbach am Taunus. Development and quality control take place at the German headquarters. Catrice products comply with the EU Cosmetics Regulation and are dermatologically tested. Group revenue in 2024 was around 954 million euros with approximately 870 employees worldwide.

How sustainable is Catrice? +

Catrice pursues a sustainability strategy under "#catricefortomorrow" and works on reduced packaging, recycled materials, and CO2 reduction. The brand is a member of the Roundtable on Sustainable Palm Oil. Packaging is increasingly made from PCR plastic (post-consumer recycled). Not all products are vegan, but a growing proportion is.

Try Catrice

German cosmetics development according to EU testing standards

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