KIKO Milano The European alternative to MAC / NYX
Italian cosmetics production with EU quality standards
About KIKO Milano
KIKO Milano produces cosmetics in Italian manufacturing facilities according to EU Cosmetics Regulation. Production follows stricter European ingredient guidelines compared to US standards.
Highlights
- ✓ Professional quality at affordable prices
- ✓ Over 1,000 products in permanent range
- ✓ Own stores, no intermediaries
- ✓ Cruelty-free and vegan product lines available
- ✓ Regular limited editions and collaborations
Why European?
- → Milan heritage brand, meets EU Cosmetics Regulation
- → Production based on Italian cosmetics traditions
- → EU Cosmetics Regulation bans more ingredients than US standards
- → Vegan and cruelty-free product lines
Pricing
Lipstick from €7.99 · Foundation from €12.99 · Eyeshadow palette from €14.99
Frequently asked questions about KIKO Milano
What is KIKO Milano and what is it used for? +
KIKO Milano is an Italian cosmetics brand from the Percassi family, headquartered in Bergamo, founded in 1997. The brand offers decorative cosmetics (lipsticks, mascaras, foundations, eyeshadows), skincare, fragrances, and accessories in the affordable luxury segment. KIKO products are sold in over 1,000 stores across more than 65 countries.
Is KIKO Milano manufactured in Europe? +
KIKO S.p.A. is an Italian company headquartered in Bergamo (Lombardy). Research, development, and a large part of production take place in Italy. The products are dermatologically tested and comply with the EU Cosmetics Regulation. KIKO is considered a pioneer for affordable decorative cosmetics with Italian design standards.
Are KIKO products cruelty-free? +
KIKO holds PETA's "Beauty Without Bunnies" certification and does not conduct animal testing in accordance with the EU Cosmetics Regulation. A growing portion of the range is labeled as vegan. Ingredients are transparently listed in the online shop and via an integrated glossary. KIKO does not sell in countries where animal testing for cosmetics is legally required.
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Entry verified on 08.05.2026