Etiquetta The European alternative to Google Tag Manager

Open Source

Open-source tag manager and consent management platform from Spain

Spain Web-Analytics instead of Google Tag Manager

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About Etiquetta

Etiquetta is an open-source tag manager and consent management platform as a privacy-compliant alternative to Google Tag Manager. The service is EU-hosted and meets GDPR and ePrivacy requirements without sharing user data with US corporations.

Highlights

✓ Open source, full source code available
✓ GDPR and ePrivacy compliant without workarounds
✓ EU-hosted: no data sharing with US corporations
✓ Integrated consent management, no separate CMP required
✓ Made in Spain & EU, European data protection philosophy

Why European?

→ Spanish company under EU data protection law
→ EU hosting: no CLOUD Act, no access by US authorities
→ Open source: full transparency over data processing
→ GDPR-compliant, developed for the European market

Pricing

Free (Open Source, Self-hosted) / Pro from €99/year

Frequently asked questions about Etiquetta

What is Etiquetta and what is it used for? +

Etiquetta is an open-source tag manager and consent management platform (CMP) from Spain. The software offers an extremely light container (4.7 KB payload), auto-detection of cookies, manual categorization, customizable consent banners, and support for DNT and Sec-GPC signals. Data is centralized in a single SQL-queryable database. Etiquetta can be operated as a cloud service or self-hosted.

Does Etiquetta run on European infrastructure? +

The hosted version of Etiquetta runs in EU data centers in Amsterdam (Netherlands). The company advertises "Made in Spain" and EU data residency. Since Etiquetta is open source, the software can also be operated on own infrastructure, with location and provider freely selectable. The exact cloud provider for the hosted version is not publicly named. Data is not shared with third parties.

What distinguishes Etiquetta from Google Tag Manager? +

Etiquetta is open source and can be self-hosted, while Google Tag Manager is tied to Google Cloud services and carries GDPR risks due to the Schrems II ruling. The container is extremely small at 4.7 KB, which improves loading times. Consent management is natively integrated, so no additional CMP tool is needed. All data resides in a single database without distributed third-party services.

Try Etiquetta

Open-source tag manager and consent management platform from Spain

Visit Etiquetta Website →

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