Shopware The European alternative to Shopify
Open SourceOpen-source e-commerce system with modular architecture
About Shopware
Shopware implements an e-commerce platform based on Symfony and Vue.js with APIs for headless commerce. As open-source software, it enables full code control and self-hosting, in contrast to proprietary US solutions.
Highlights
- ✓ Open source, fully customizable and extensible
- ✓ Headless commerce with an API-first approach
- ✓ Integrated CMS for content commerce
- ✓ Plugin ecosystem with over 4,000 extensions
- ✓ Focus on the DACH market with a GDPR-compliant setup
Why European?
- → German company, privacy by design
- → GDPR-compliant out of the box
- → Open source: self-hosting on own or European infrastructure possible
- → Shopware Cloud is hosted in German data centres
Pricing
Community free (self-hosted) · Rise from €600/mo · Evolve from €2,400/mo
Frequently asked questions about Shopware
What is Shopware and what is it used for? +
Shopware is an open commerce platform from German Shopware AG in Schöppingen (NRW), founded in 2000. The modular solution supports self-hosting and cloud deployment (SaaS/PaaS) and offers headless commerce, B2B functions, omnichannel, Flow Builder, Rule Builder, 3D/AR commerce, integrated CMS, SEO tools, analytics, and the Shopware Intelligence AI copilot. The Community Edition is open source.
Does Shopware run on European infrastructure? +
Shopware Cloud hosts customers in German data centers. Shopware Intelligence (AI services) is also executed in European data centers. The exact cloud provider for the SaaS variant is not publicly named. The open-source variant can be operated on any own or European hosting infrastructure. Shopware AG is a German company and subject to the GDPR.
What distinguishes Shopware from Shopify? +
Shopware is open source and can be self-hosted, while Shopify is proprietary and cloud-only (USA). Shopware offers maximum customization and data sovereignty but is more complex in setup. Shopify is easier to set up and has a larger app ecosystem. For complex B2B scenarios and enterprise requirements with European data residency, Shopware is often the better choice.
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Entry verified on 08.05.2026