VEJA The European alternative to Nike Air Force / Adidas Superstar

French sneakers made from organic materials

VEJA Logo
France Mode & Sport instead of Nike Air Force / Adidas Superstar

About VEJA

The Paris-based company produces footwear from organic and recycled materials with a fully disclosed cost structure. Unlike US manufacturers, savings on marketing are directed into fair wages and sustainable materials.

Highlights

  • Zero advertising budget, all resources invested in material quality
  • Organic cotton from fair-trade farmers
  • Amazonian rubber from sustainable cultivation
  • Production facilities in Brazil and France
  • Worn by celebrities without paid endorsement contracts

Why European?

  • Founded in Paris with European values
  • Fairtrade-certified supply chain
  • Full transparency across all production steps
  • Against fast fashion: quality over quantity

Pricing

Sneakers from 110 € · Premium models up to 220 €

Frequently asked questions about VEJA

What is VEJA and what is it used for? +

VEJA is a French sneaker brand based in Paris, founded in 2005. The sneakers are produced in Brazil and Portugal with a focus on sustainable materials such as organic cotton, wild Amazonian rubber, recycled plastic, and vegan-certified leather. Classic models include V-10, Esplar, and Campo. The brand is B-Corp certified.

Is VEJA manufactured in Europe? +

Part of VEJA's production has been taking place in Portugal since January 2023, at the supplier Samba. This "Aegean Project" aims to manufacture sneakers specifically for the EU market locally. The larger share of production (around 75 percent) continues to take place in Brazil, in Fair Trade USA-certified factories. Leather is sourced from LWG Gold-certified tanneries in Portugal and Italy.

How sustainable are VEJA sneakers? +

The soles contain between 40 and 100 percent natural Amazonian rubber, harvested by smallholders in Acre (Brazil). According to the company, the cotton comes 100 percent from organic farming and fair trade cooperatives. Used VEJA shoes can be returned through the Veja Project recycling program. The brand publishes annual transparency reports on the supply chain.

Try VEJA

French sneakers made from organic materials

Visit VEJA Website →
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Entry verified on 08.05.2026