Hummel The European alternative to Under Armour

Danish sportswear with a century-long tradition

Denmark Mode & Sport instead of Under Armour

Visit Hummel Website → ← All 9 Fashion & sports alternatives

About Hummel

The Danish manufacturer has produced sportswear to European quality standards since 1923. Development takes place in Scandinavia in compliance with strict EU sustainability criteria, in contrast to US competitors.

Highlights

✓ European sports brand with a history dating back to 1923
✓ Iconic chevron design, recognized worldwide
✓ Official kit supplier to European national teams (Denmark, Iceland)
✓ Sustainable materials: recycled polyester and organic cotton
✓ Football, handball, running, and street fashion

Why European?

→ Danish company, EU member state with stringent standards
→ European corporate governance and values
→ Sustainability strategy aligned with EU environmental standards
→ Shorter supply chains and better working conditions than US competitors

Pricing

T-shirts from 25 € · Sports shoes from 60 € · Jerseys from 50 €

Frequently asked questions about Hummel

What is Hummel and what is it used for? +

Hummel is a Danish sportswear company headquartered in Aarhus, founded in the 1920s in Germany and relocated to Denmark in the 1950s. The company produces sportswear, shoes, and equipment for handball, football, basketball, and lifestyle. Hummel is the official supplier of numerous national handball teams and the International Handball Federation (IHF).

Is Hummel manufactured in Europe? +

Design and product development take place at the headquarters in Aarhus/Viby (Denmark). The majority of manufacturing is outsourced to external production partners and does not primarily take place in Europe. The specific countries are not publicly disclosed by the company. The company maintains some production in Denmark. Hummel is involved in social projects, including partnerships with refugee organizations and mine clearance programs.

What distinguishes Hummel from other sports brands? +

Hummel positions itself with a mix of sport and social engagement. The iconic chevron stripes on the shoulder are the brand's distinguishing feature. Hummel is particularly prominent in handball and is the supplier for numerous national teams. Besides performance clothing, the brand also produces a lifestyle collection reflecting Danish design sensibility.

Try Hummel

Danish sportswear with a century-long tradition

Visit Hummel Website →

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