Puma The European alternative to Under Armour / Nike

Sporting goods manufacturer with CO₂ reduction targets aligned to EU standards

Germany Mode & Sport instead of Under Armour / Nike

Visit Puma Website → ← All 9 Fashion & sports alternatives

About Puma

The Herzogenaurach-based sports equipment company develops sportswear in accordance with EU climate targets for 2030. Production follows the European Green Deal, while US brands frequently meet less stringent environmental requirements.

Highlights

✓ European sports brand since 1948
✓ RE:SUEDE, shoes made from biodegradable materials
✓ Official kit supplier for numerous European football teams
✓ Innovative technology (NITRO running sole)
✓ Wide range covering all sports

Why European?

→ Founded and rooted in Bavaria, Germany
→ Carbon neutrality in own operations by 2030
→ EU employee rights for all European staff
→ Sustainability certifications to EU standards

Pricing

T-shirts from 20 € · Sports shoes from 50 € · Performance equipment 60 to 180 €

Frequently asked questions about Puma

What is Puma and what is it used for? +

Puma SE is a German sporting goods company headquartered in Herzogenaurach (Bavaria), founded in 1948. The company produces sports shoes, apparel, and accessories for football, running, motorsport, golf, and lifestyle. Puma is the third-largest sportswear manufacturer worldwide and is listed on the MDAX. The brand is an official partner of numerous football associations and motorsport teams.

Is Puma manufactured in Europe? +

The majority of Puma products are manufactured in Asia, primarily in Vietnam, China, Indonesia, and Bangladesh. Design, innovation, and brand management are entirely based at the headquarters in Herzogenaurach. Specialized or premium models are also produced in limited quantities in Europe. The specific European factories are not publicly disclosed by Puma. Regional offices exist in Germany, Austria, Switzerland, France, Italy, and other European countries.

What sustainability initiatives does Puma pursue? +

Puma publishes an annual sustainability report and has set targets under the Science Based Targets Initiative. The company increasingly uses recycled materials and organic cotton. Puma is a member of the Fashion Industry Charter for Climate Action and the Leather Working Group. Specific percentages of recycled materials should be checked directly in the current sustainability report.

Try Puma

Sporting goods manufacturer with CO₂ reduction targets aligned to EU standards

Visit Puma Website →

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