Keila The European alternative to Mailchimp
Open Source SubmittedOpen-source newsletter platform from Germany
About Keila
Keila is a newsletter service developed in Germany that manages contacts, sends campaigns and tracks opens and clicks. The software is licensed under AGPLv3 and can run as a hosted cloud in Germany and France or be self-hosted via Docker. Unlike Mailchimp, the code is open and data stays within the EU.
Highlights
- ✓ Visual block editor, Markdown, MJML and plain-text editor
- ✓ Personalization with Liquid templating
- ✓ Double opt-in and bot protection
- ✓ Self-hosting via Docker, AGPLv3 licensed
- ✓ API for integrations with own tools
Why European?
- → German company under EU data protection law and GDPR
- → Cloud infrastructure in Germany and France
- → Open-source code, fully auditable
- → Bootstrapped, no investor pressure to monetise data
Pricing
Cloud from 8 EUR/month (2,000 emails) up to 256 EUR/month (250,000 emails). Self-hosting via Docker is free.
Frequently asked questions about Keila
What is Keila and what is it used for? +
Keila is an open-source newsletter service from Germany. The platform manages contact lists, creates personalized email campaigns and reports opens and clicks. Editors are provided as a visual block editor, Markdown, MJML and plain text. Personalization is handled via the Liquid templating language. Keila is licensed under AGPLv3 and is available as a cloud service or as a self-hosted Docker deployment.
Does Keila run on European infrastructure? +
According to the provider, Keila Cloud runs on European infrastructure in Germany and France. The company is based in Germany and subject to the GDPR. Because Keila is open source, the software can also run on own infrastructure, with location and provider freely selectable. Specific hosting partners are not named on the public pages.
What does Keila cost? +
Keila Cloud starts at 8 EUR/month for 2,000 emails (Keila XS) and scales through several tiers up to 256 EUR/month for 250,000 emails (Keila XXL). All plans include unlimited contacts and projects. There is no free cloud tier. Self-hosting via the Docker images is free of charge and independent of the number of emails sent.
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Entry verified on 08.05.2026